700mL | Bold, Bitter, Beautiful

Crafted in the Italian aperitivo tradition, NOA’s non-alcoholic Italian Bitter delivers a complex, herbaceous hit of bitterness with none of the booze. Built on a base of orange and grapefruit, it weaves in rich notes of gentian, quinine bark, cinnamon, and star anise — a sophisticated nod to the iconic Campari-style profile.

Vibrant and red-hued, this zero-proof bitter is made for aperitif lovers and classic cocktail fans alike. Pair it with NOA Red Vermouth for a zero-proof Negroni, top it with soda and citrus for a Spritz, or enjoy it simply over ice. However you pour it, expect complexity, balance, and bite.

All the bitter flavour. None of the fuzz.