Some cereal bars go pretty heavy on the “cereal” part, with the fruit filling taking a backseat, flavour-wise. Not so TJ’s "This Strawberry Walks Into A Bar," where the strawberry filling is so prominent, it really does seem like the strawberries walked right into the bar!

In all seriousness, This Strawberry Walks Into A Bar… may have a silly name, but there’s nothing silly about it. Like the other bars with the same name (different flavours), these are made with the highest quality fruit, organic grains, and no hydrogenated oils or trans fats. They’re packed with fruit filling, and really deliver on the promised flavour profile. They’re low in fat and sodium, and they’re individually wrapped for your convenience. And on top of all that, they taste great! What, you think we’re joking? No way. These bars are the real deal, raising the (cereal) bar for great taste.