Decades ago, when TJ's first introduced their Lavender Scent Liquid Laundry Detergent to the world, it was one of the few “eco-friendly” liquid detergents on the market. With its essential oil-based fragrance and coconut-derived surfactants, it was actually kind of... cutting edge. But science marches forward, and times change—as do the ingredients that customers do and do not want to see in their household products.

This revamped TJ's Lavender Scent Liquid Laundry Detergent still cleans with coconut-derived surfactants and is still hypoallergenic and made without dyes or chemical fragrances (essential oils for the win!), but now, it’s also free from optical brighteners. Instead, they've added stain-fighting enzymes (protease, amylase & mannanese) to the formula, improving its overall efficacy. But don’t take our word for it—grab a load of your dirtiest, stinkiest laundry and put it to the test!