As the adage goes, breakfast is the most important meal of the day. With TJ's Joe’s Os Peanut Butter Cereal Bars on the scene, perhaps it’s time for an update to that old saw: how about, “Breakfast is the most important meal of the day, and it also makes one of the most satisfying snacks of the day, too.” Too wordy? Probably— we’re in the grocery business, not the adage business, after all. The point is, these sweet and slightly salty Cereal Bars, made with TJ's own Joe’s Os Cereal, are bringing breakfast into a new, flavourful frontier that can be enjoyed any time of day.

To make each Bar, TJ's supplier combines their widely celebrated Joe’s Os with roasted peanuts and lightly salted peanut butter, before finishing with a light drizzling of peanut-flavoured coating. The result is a beautifully balanced mix of sweet, salty, crunchy and chewy in every bite. They make a great on-the-go treat for morning commutes to work or school, a peanut butter-y pick-me-up for those afternoon bouts of peckishness, or an ideal early-evening snack on the way home from the gym or soccer practice.