Shree Ambaji Gulal is a brand of colored powder used in Indian religious and festive celebrations, particularly during Holi, the Festival of Colors, and other auspicious occasions. The brand "Shree Ambaji" may be well-known for its quality and traditional gulal products.

Gulal is a traditional colored powder made from natural ingredients and is widely used during various Hindu rituals, prayers, and celebrations. It is often used to mark foreheads as a tilak or to sprinkle as an offering during religious ceremonies.

During Holi, people play with gulal by throwing and smearing it on each other, creating a vibrant and joyous atmosphere. The colors used in gulal hold symbolic significance, with each color representing different aspects of celebration, spirituality, and emotions.