Have you ever tried a toothpaste without glycerin, fluoride, foaming agents, or colorants? We couldn't find any, so we made earthpaste - only five ingredients, and they're all from the earth. Water, Redmond clay, real salt, essential oils, and xylitol. And earthpaste really works. No foaming agents, no colorants, no glycerin, no fluoride. Everything your mouth needs to clean, and nothing extra.