Before’s Cinnamon Orange Whitening Fluoride Free Toothpaste safely brightens your smile with our custom blend of high-quality clean ingredients to promote optimal oral hygiene. Aloe extract soothes gums & boosts immunity while zinc and arginine support strong oral microbiome health. Upgrade your brushing routine with our perfectly balanced coconut oil foaming, zesty natural Lemon Coconut flavour and silky low-abrasion texture. Level up your mouth health without SLS, parabens, PEGs, harmful chemicals and synthetic ingredients. All in our industry first - Plant-Based Sugarcane Tube, no petro chemical plastics!