WOW! Embossing Powder - Heritage Quad - Inspired by Seth Apter

Step into layers of time and texture with the Heritage Quad, a limited edition release by Seth Apter for WOW! Embossing Powder. These four new powders blend raw earthy tones with muted metallics and rugged opacity — the hallmarks of Seth’s unmistakable mixed media style. 

Inspired by aged surfaces, natural elements, and his latest PaperArtsy ink palette, each powder is designed to build depth, contrast, and mystery on any project. All four shades are opaque and feature a textured finish, making them ideal for anything from distressed die cuts to dimensional backgrounds and layered ephemera. 

This quad is exclusive to this release — available only as a set, and only while stocks last. 

WW25X – Admiral 
A stormy fusion of deep blues and muted greens, Admiral is a commanding mix of Primary and Earthtone powders. This bold, textural blend delivers an aged nautical feel — perfect for moody skies, abstract layers, or adding weight to any focal area. Opaque and highly textured for maximum impact. 

WW26R – Pumice 
Metallic without the high shine, Pumice is a subtle blend of silver and soft grey that captures the look of weathered stone or oxidised metal. With its soft sheen and nuanced tone, it adds understated elegance to industrial, vintage, or grungy makes. Use it to contrast bold colours or bring a grounded, aged feel to your design. 

WW27X – Kiln 
Earthy, bold and elemental — Kiln is a rich, red-toned powder that evokes fired clay, scorched pigment, and the heat of creation. Its deeply pigmented base is elevated by a rugged texture, adding instant warmth and tactile dimension to journals, tags, and mixed media canvases. 

WW28X – Castleton 
Layered and organic, Castleton is a grounded green with subtle shifts in tone — combining Earthtone and Opaque greens for a truly versatile blend. Think mossy stone walls, aged copper, and botanical shadows. A must-have for any natural or timeworn colour story.