“Don’t cry because it’s over, smile because it happened,” is a quote debatably attributed to Dr. Seuss and typically reserved for graduations and other such sentimental partings. But today, we’re repurposing this quippy bit of advice to describe the feeling of finishing a tube of TJ's Peppermint Fluoride Free Whitening Toothpaste. That’s because, when you finish an entire tube of TJ's new, naturally-flavoured-with-Peppermint-oil Toothpaste, you can be assured that you’ve done some terrific work in the fight against cavities, bad breath, and stained teeth.

As its name indicates, this Toothpaste is Fluoride Free; instead of fluoride, it relies on calcium hydroxyapatite. We’ll spare you the chemistry lesson, but for those curious, calcium hydroxyapatite, or HAp, is a naturally occurring mineral found in bones and teeth. Together along with ingredients like hydrated silica (a gentle abrasive) and xylitol (an anti-cavity and plaque-reducing agent), it addresses surface stains and supports enamel health & restoration. So, while it might be bittersweet to squeeze out the last bit of TJ's Peppermint Fluoride Free Whitening Toothpaste, you can smile knowing it’s been a refreshing companion in your daily routine... and an incredible value on your shopping list.