The magic of The Wizard, now silicone-free, protects, detangles, and reduces frizz.

Suitable for all hair types.

The Wizard Silicone-Free Detangling Hair Primer is the lightweight, multitasking primer you know and love—now without silicones. Perfect for all hair types, it provides heat protection up to 450°F, detangles, and reduces frizz, making it ideal for a smoother, shinier finish without added build-up.

This all-in-one product cuts down blow-dry time, so you can get out the door faster while still enjoying soft, shiny, and silky-smooth strands. Whether you love silicones or prefer to skip them, the Wizard Silicone-Free Primer has all the magic you need for frizz-free, manageable hair.

Pick Your Wizard