Ideal for all blondes, grays, and silvers 1-4c, + high porosity hair

Say goodbye to brass and hello to a stronger, cooler blonde with this ultra-violet shampoo.

This ultra-violet shampoo is the blonde’s best-kept secret, designed to cleanse and tone brassy hues while strengthening hair. With bond fortifying quinoa protein and plant butters, it hydrates and fortifies, leaving hair stronger and healthier.

Clinically proven to make hair 2.2x stronger* and reduce breakage by 55%, this shampoo is a must-have for anyone looking to maintain a cooler blonde while strengthening their strands. It’s safe for color-treated hair, making it ideal for blondes, grays, and silvers looking for a high-performance purple shampoo.

*After one use when used as a system.

**Clinically tested when shampoo and conditioner are used as a system.