{"product_id":"purple-prizums-toning-hair-mask","title":"Purple Prizums Toning Hair Mask","description":"\u003cdiv style=\"max-width: 760px; color: #1b1b1b; line-height: 1.65; font-family: inherit;\"\u003e\n\u003c!-- TITLE --\u003e\n\u003cdiv style=\"font-size: 22px; font-weight: 900; letter-spacing: 0.6px; margin-bottom: 6px; text-transform: uppercase;\"\u003eHYDRATE \u003cspan style=\"color: #70c8ae;\"\u003e+\u003c\/span\u003e STRENGTHEN \u003cspan style=\"color: #70c8ae;\"\u003e+\u003c\/span\u003e NOURISH\u003c\/div\u003e\n\u003cdiv style=\"font-size: 14px; color: #666; margin-bottom: 14px;\"\u003ePurple toning hair mask · Neutralize brassiness · Deep conditioning treatment\u003c\/div\u003e\n\u003c!-- INTRO --\u003e\n\u003cdiv style=\"font-size: 16px; margin-bottom: 14px; color: #222;\"\u003eA toning treatment that does more than just neutralize brassiness.\u003cbr\u003e\u003cbr\u003ePurple Prizums Purple Toning Hair Mask is a rich, restorative formula designed to tone, strengthen, and deeply hydrate in one step.\u003cbr\u003e\u003cbr\u003ePowered by plant-based keratin, nourishing oils, and conditioning agents, it helps reduce unwanted yellow tones while repairing damage and restoring softness, shine, and manageability.\u003cbr\u003e\u003cbr\u003ePerfect for blonde, highlighted, or lightened hair that needs tone correction and deep hydration without heaviness.\u003cbr\u003e\u003cbr\u003eCool tone. Soft feel. Healthy shine.\u003c\/div\u003e\n\u003c!-- BENEFITS --\u003e\n\u003cdiv style=\"margin: 18px 0;\"\u003e\n\u003cdiv style=\"font-size: 16px; font-weight: 800; margin-bottom: 8px;\"\u003eWhy You'll Love It\u003c\/div\u003e\n\u003cdiv style=\"font-size: 14px; color: #333;\"\u003e\n\u003cdiv style=\"margin-bottom: 8px;\"\u003e+ \u003cstrong\u003eTones Brassiness\u003c\/strong\u003e · Helps neutralize yellow and warm tones\u003c\/div\u003e\n\u003cdiv style=\"margin-bottom: 8px;\"\u003e+ \u003cstrong\u003eDeep Hydration\u003c\/strong\u003e · Restores moisture without weighing hair down\u003c\/div\u003e\n\u003cdiv style=\"margin-bottom: 8px;\"\u003e+ \u003cstrong\u003eStrengthens Hair\u003c\/strong\u003e · Helps reduce breakage and improve resilience\u003c\/div\u003e\n\u003cdiv style=\"margin-bottom: 8px;\"\u003e+ \u003cstrong\u003eSoft + Silky Finish\u003c\/strong\u003e · Improves smoothness and manageability\u003c\/div\u003e\n\u003cdiv\u003e+ \u003cstrong\u003eFrizz Control\u003c\/strong\u003e · Helps reduce dryness and flyaways\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c!-- KEY INGREDIENTS --\u003e\n\u003cdiv style=\"margin: 22px 0; padding-left: 16px; border-left: 3px solid #70c8ae;\"\u003e\n\u003cdiv style=\"font-size: 18px; font-weight: 800; margin-bottom: 6px;\"\u003eKey Ingredients\u003c\/div\u003e\n\u003cdiv style=\"font-size: 14px; color: #333;\"\u003e\n\u003cdiv style=\"margin-bottom: 8px;\"\u003e- \u003cstrong\u003ePlant-Based Keratin\u003c\/strong\u003e · Helps strengthen and repair damaged strands\u003c\/div\u003e\n\u003cdiv style=\"margin-bottom: 8px;\"\u003e- \u003cstrong\u003eStephanquat Helia\u003c\/strong\u003e · Lightweight conditioning agent for softness and detangling\u003c\/div\u003e\n\u003cdiv style=\"margin-bottom: 8px;\"\u003e- \u003cstrong\u003eCoconut Oil\u003c\/strong\u003e · Deeply nourishes and smooths hair\u003c\/div\u003e\n\u003cdiv style=\"margin-bottom: 8px;\"\u003e- \u003cstrong\u003eMeadowfoam Seed Oil\u003c\/strong\u003e · Helps lock in moisture and enhance shine\u003c\/div\u003e\n\u003cdiv style=\"margin-bottom: 8px;\"\u003e- \u003cstrong\u003ePea Peptide\u003c\/strong\u003e · Supports strength and elasticity\u003c\/div\u003e\n\u003cdiv\u003e- \u003cstrong\u003ePanthenol (Vitamin B5)\u003c\/strong\u003e · Helps improve softness and manageability\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c!-- SCENT --\u003e\n\u003cdiv style=\"margin: 22px 0;\"\u003e\n\u003cdiv style=\"font-size: 16px; font-weight: 800; margin-bottom: 6px;\"\u003eScent Profile\u003c\/div\u003e\n\u003cdiv style=\"font-size: 15px; color: #222;\"\u003eSoft floral lavender with calming botanical undertones.\u003c\/div\u003e\n\u003cdiv style=\"font-size: 14px; color: #333; margin-top: 10px;\"\u003e\n\u003cstrong\u003eFragrance Family\u003c\/strong\u003e · Floral + Herbal\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eNotes\u003c\/strong\u003e · Lavender · Soft Florals · Clean Botanical Accords\u003c\/div\u003e\n\u003cdiv style=\"font-size: 13px; color: #555; margin-top: 6px;\"\u003e\u003cem\u003eCalming. Cool. Restorative.\u003c\/em\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c!-- HOW TO USE --\u003e\n\u003cdiv style=\"margin-top: 18px;\"\u003e\n\u003cdiv style=\"font-size: 16px; font-weight: 800;\"\u003eHow to Use\u003c\/div\u003e\n\u003cdiv style=\"font-size: 15px; margin-top: 8px;\"\u003eApply a generous amount to clean, damp hair. Distribute evenly from mid-lengths to ends.\u003cbr\u003e\u003cbr\u003eLeave on for 5–15 minutes depending on desired toning and conditioning results, then rinse thoroughly with warm water.\u003cbr\u003e\u003cbr\u003eUse 1–2 times per week or as needed for tone maintenance and hydration.\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c!-- INGREDIENTS --\u003e\n\u003cdiv style=\"margin-top: 18px;\"\u003e\n\u003cdiv style=\"font-size: 16px; font-weight: 800;\"\u003eIngredients\u003c\/div\u003e\n\u003cdiv style=\"font-size: 14px; color: #333;\"\u003eAqua (Water), Cetearyl Alcohol, Distearoylethyl Dimonium Chloride, Propanediol, Glycol Distearate, Castor Isostearate Succinate, Coco-Caprylate, Cetyl Alcohol, Polyquaternium-7, Polyquaternium-10, Panthenol, Cocos Nucifera (Coconut) Oil, Olea Europaea (Olive) Fruit Oil, Pisum Sativum (Pea) Peptide, Limnanthes Alba (Meadowfoam) Seed Oil, Chamomilla Recutita (Matricaria) Flower Extract, Guar Hydroxypropyltrimonium Chloride, Silicone Quaternium-20, Glycerin, Sodium Anisate, Sodium Levulinate, Glyceryl Caprylate, Sodium Gluconate, Parfum (Benzyl Salicylate, Hexamethylindanopyran, Tetramethyl Acetyloctahydronaphthalenes, Vanillin), CI 60730 (may contain)\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c!-- WARNING --\u003e\n\u003cdiv style=\"margin-top: 18px; font-size: 14px; color: #444;\"\u003e\n\u003cstrong\u003eCaution:\u003c\/strong\u003e Keep away from small children. Do not ingest. If irritation occurs, rinse with cool water. If irritation persists, consult a physician. Avoid contact with eyes and mouth.\u003c\/div\u003e\n\u003c!-- QUICK TAGS --\u003e\n\u003cdiv style=\"margin-top: 12px;\"\u003e\n\u003cdiv style=\"font-size: 12px; text-transform: uppercase; color: #777; margin-bottom: 6px;\"\u003eQuick Details\u003c\/div\u003e\n\u003cdiv style=\"display: flex; flex-wrap: wrap; gap: 8px;\"\u003e\n\u003cspan style=\"font-size: 12px; padding: 6px 10px; border-radius: 999px; background: rgba(112,200,174,0.10);\"\u003ePurple toning mask\u003c\/span\u003e \u003cspan style=\"font-size: 12px; padding: 6px 10px; border-radius: 999px; background: rgba(112,200,174,0.10);\"\u003eBlonde care\u003c\/span\u003e \u003cspan style=\"font-size: 12px; padding: 6px 10px; border-radius: 999px; background: rgba(112,200,174,0.10);\"\u003eBrassiness control\u003c\/span\u003e \u003cspan style=\"font-size: 12px; padding: 6px 10px; border-radius: 999px; background: rgba(112,200,174,0.10);\"\u003eDeep conditioning\u003c\/span\u003e \u003cspan style=\"font-size: 12px; padding: 6px 10px; border-radius: 999px; background: rgba(112,200,174,0.10);\"\u003eColour care\u003c\/span\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"OC Beauty Co.","offers":[{"title":"Default Title","offer_id":52197892915497,"sku":"OC-HCA13","price":24.0,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0747\/6225\/6681\/files\/ToningPurpleMask_c155f94f-2c20-4e16-9003-03d5fd1234fb.png?v=1779729018","url":"https:\/\/konnichiwa.ca\/products\/purple-prizums-toning-hair-mask","provider":"こんにちはマート | KON NICHIWA MART","version":"1.0","type":"link"}