{"product_id":"purple-prisumz-shampoo","title":"Purple Prisumz Shampoo","description":"\u003cdiv style=\"max-width: 760px; color: #1b1b1b; line-height: 1.65; font-family: inherit;\"\u003e\n\u003cdiv style=\"font-size: 20px; font-weight: 800; letter-spacing: 0.6px; margin: 0 0 6px; text-transform: uppercase;\"\u003eCLEANSE \u003cspan style=\"color: #70c8ae;\"\u003e+\u003c\/span\u003e PROTECT \u003cspan style=\"color: #70c8ae;\"\u003e+\u003c\/span\u003e TONE\u003c\/div\u003e\n\u003cdiv style=\"font-size: 14px; color: #666; margin: 0 0 14px;\"\u003ePurple toning shampoo · Blonde + grey hair care · Brass-neutralizing formula\u003c\/div\u003e\n\u003cdiv style=\"font-size: 16px; margin: 0 0 14px; color: #222;\"\u003eTo keep platinum, blonde, and grey hair looking its best, only purple will do. Purple Prisumz is a toning shampoo designed to help neutralize unwanted yellow tones while leaving hair feeling clean, soft, and refreshed. \u003cbr\u003e\u003cbr\u003eThis hydrating formula helps support colour-treated hair by cleansing gently while maintaining moisture, so your hair looks brighter, smoother, and more vibrant without feeling stripped. \u003cbr\u003e\u003cbr\u003eBright. Balanced. Brass-free.\u003c\/div\u003e\n\u003cdiv style=\"font-size: 14px; color: #666; margin: 10px 0 16px;\"\u003e\n\u003cstrong\u003eFragrance Notes\u003c\/strong\u003e \u003cspan style=\"color: #70c8ae;\"\u003e · \u003c\/span\u003e Floral \u003cspan style=\"color: #70c8ae;\"\u003e · \u003c\/span\u003e Jasmine · Peonies\u003c\/div\u003e\n\u003cdiv style=\"margin: 18px 0 16px;\"\u003e\n\u003cdiv style=\"font-size: 16px; font-weight: 800; margin: 0 0 8px;\"\u003eWho Is It For?\u003c\/div\u003e\n\u003cdiv style=\"font-size: 14px; color: #333;\"\u003e\n\u003cdiv style=\"margin-bottom: 8px; display: flex; align-items: flex-start;\"\u003e\n\u003cspan style=\"color: #70c8ae; margin-right: 8px;\"\u003e\u003cstrong\u003e-\u003c\/strong\u003e\u003c\/span\u003e \u003cspan\u003e\u003cstrong\u003eBlonde Hair\u003c\/strong\u003e · Helps reduce the look of brassiness and keep tones bright\u003c\/span\u003e\n\u003c\/div\u003e\n\u003cdiv style=\"margin-bottom: 8px; display: flex; align-items: flex-start;\"\u003e\n\u003cspan style=\"color: #70c8ae; margin-right: 8px;\"\u003e\u003cstrong\u003e-\u003c\/strong\u003e\u003c\/span\u003e \u003cspan\u003e\u003cstrong\u003eGrey or Silver Hair\u003c\/strong\u003e · Helps maintain a cooler, more refined tone\u003c\/span\u003e\n\u003c\/div\u003e\n\u003cdiv style=\"display: flex; align-items: flex-start;\"\u003e\n\u003cspan style=\"color: #70c8ae; margin-right: 8px;\"\u003e\u003cstrong\u003e-\u003c\/strong\u003e\u003c\/span\u003e \u003cspan\u003e\u003cstrong\u003eColour-Treated Hair\u003c\/strong\u003e · Helps maintain vibrancy between salon visits\u003c\/span\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv style=\"margin: 18px 0 16px;\"\u003e\n\u003cdiv style=\"font-size: 16px; font-weight: 800; margin: 0 0 8px;\"\u003eKey Ingredients\u003c\/div\u003e\n\u003cdiv style=\"font-size: 14px; color: #333;\"\u003e\n\u003cdiv style=\"margin-bottom: 8px; display: flex; align-items: flex-start;\"\u003e\n\u003cspan style=\"color: #70c8ae; margin-right: 8px;\"\u003e\u003cstrong\u003e-\u003c\/strong\u003e\u003c\/span\u003e \u003cspan\u003e\u003cstrong\u003ePurple Pigments\u003c\/strong\u003e · Help neutralize yellow tones for a brighter, cooler-looking finish\u003c\/span\u003e\n\u003c\/div\u003e\n\u003cdiv style=\"margin-bottom: 8px; display: flex; align-items: flex-start;\"\u003e\n\u003cspan style=\"color: #70c8ae; margin-right: 8px;\"\u003e\u003cstrong\u003e-\u003c\/strong\u003e\u003c\/span\u003e \u003cspan\u003e\u003cstrong\u003eAloe Vera\u003c\/strong\u003e · Helps hydrate and support softness while cleansing\u003c\/span\u003e\n\u003c\/div\u003e\n\u003cdiv style=\"margin-bottom: 8px; display: flex; align-items: flex-start;\"\u003e\n\u003cspan style=\"color: #70c8ae; margin-right: 8px;\"\u003e\u003cstrong\u003e-\u003c\/strong\u003e\u003c\/span\u003e \u003cspan\u003e\u003cstrong\u003eHemp Seed Oil\u003c\/strong\u003e · Helps provide moisture and support hair strength\u003c\/span\u003e\n\u003c\/div\u003e\n\u003cdiv style=\"display: flex; align-items: flex-start;\"\u003e\n\u003cspan style=\"color: #70c8ae; margin-right: 8px;\"\u003e\u003cstrong\u003e-\u003c\/strong\u003e\u003c\/span\u003e \u003cspan\u003e\u003cstrong\u003ePanthenol (Pro Vitamin B5)\u003c\/strong\u003e · Helps leave hair feeling soft, smooth, and manageable\u003c\/span\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv style=\"margin: 22px 0 20px; padding-left: 16px; border-left: 3px solid #70c8ae;\"\u003e\n\u003cdiv style=\"font-size: 18px; font-weight: 800; margin: 0 0 6px;\"\u003eProduct Profile\u003c\/div\u003e\n\u003cdiv style=\"font-size: 15px; color: #222; margin: 0 0 8px;\"\u003eA purple toning shampoo designed to help brighten blonde, grey, and silver hair while gently cleansing and supporting hydration. Ideal for maintaining a fresh, salon-toned look at home.\u003c\/div\u003e\n\u003cdiv style=\"font-size: 14px; color: #333; margin: 0 0 10px;\"\u003e\n\u003cstrong\u003eScent\u003c\/strong\u003e \u003cspan style=\"color: #70c8ae;\"\u003e · \u003c\/span\u003e Warm Vanilla Bean · Vanilla Orchid · Coconut · Musk\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eSize\u003c\/strong\u003e \u003cspan style=\"color: #70c8ae;\"\u003e · \u003c\/span\u003e 8 oz \u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eFree Of\u003c\/strong\u003e \u003cspan style=\"color: #70c8ae;\"\u003e · \u003c\/span\u003e SLS + Parabens \u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eSafe For\u003c\/strong\u003e \u003cspan style=\"color: #70c8ae;\"\u003e · \u003c\/span\u003e Colour-Treated Hair\u003c\/div\u003e\n\u003cdiv style=\"font-size: 13px; color: #555; letter-spacing: 0.4px;\"\u003e\u003cem\u003eBrightening. Toning. Colour-refreshing.\u003c\/em\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv style=\"margin: 18px 0 16px;\"\u003e\n\u003cdiv style=\"font-size: 16px; font-weight: 800; margin: 0 0 8px;\"\u003eProduct Benefits\u003c\/div\u003e\n\u003cdiv style=\"font-size: 14px; color: #333;\"\u003e\n\u003cdiv style=\"margin-bottom: 8px; display: flex; align-items: flex-start;\"\u003e\n\u003cspan style=\"color: #70c8ae; margin-right: 8px;\"\u003e\u003cstrong\u003e-\u003c\/strong\u003e\u003c\/span\u003e \u003cspan\u003e\u003cstrong\u003eNeutralizes Brassiness\u003c\/strong\u003e · Helps reduce yellow tones in blonde and grey hair\u003c\/span\u003e\n\u003c\/div\u003e\n\u003cdiv style=\"margin-bottom: 8px; display: flex; align-items: flex-start;\"\u003e\n\u003cspan style=\"color: #70c8ae; margin-right: 8px;\"\u003e\u003cstrong\u003e-\u003c\/strong\u003e\u003c\/span\u003e \u003cspan\u003e\u003cstrong\u003eBrightens the Look of Hair\u003c\/strong\u003e · Leaves colour looking fresher and more vibrant\u003c\/span\u003e\n\u003c\/div\u003e\n\u003cdiv style=\"margin-bottom: 8px; display: flex; align-items: flex-start;\"\u003e\n\u003cspan style=\"color: #70c8ae; margin-right: 8px;\"\u003e\u003cstrong\u003e-\u003c\/strong\u003e\u003c\/span\u003e \u003cspan\u003e\u003cstrong\u003eHydrates While Cleansing\u003c\/strong\u003e · Helps maintain softness without stripping moisture\u003c\/span\u003e\n\u003c\/div\u003e\n\u003cdiv style=\"margin-bottom: 8px; display: flex; align-items: flex-start;\"\u003e\n\u003cspan style=\"color: #70c8ae; margin-right: 8px;\"\u003e\u003cstrong\u003e-\u003c\/strong\u003e\u003c\/span\u003e \u003cspan\u003e\u003cstrong\u003eSupports Smoothness + Shine\u003c\/strong\u003e · Leaves hair feeling softer and easier to manage\u003c\/span\u003e\n\u003c\/div\u003e\n\u003cdiv style=\"display: flex; align-items: flex-start;\"\u003e\n\u003cspan style=\"color: #70c8ae; margin-right: 8px;\"\u003e\u003cstrong\u003e-\u003c\/strong\u003e\u003c\/span\u003e \u003cspan\u003e\u003cstrong\u003eMaintains Salon Results\u003c\/strong\u003e · Helps extend the life of your colour between appointments\u003c\/span\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv style=\"font-size: 15px; margin: 0 0 14px; color: #222;\"\u003e\u003cstrong\u003eHow to use\u003c\/strong\u003e\u003c\/div\u003e\n\u003cdiv style=\"font-size: 15px; margin: 0 0 14px; color: #222;\"\u003eWet hair thoroughly with warm water. Squeeze a small amount into the palm of your hand and massage through the hair. \u003cbr\u003e\u003cbr\u003eRinse thoroughly and repeat if needed. Follow up with our Purple Prisumz Conditioner.\u003c\/div\u003e\n\u003cdiv style=\"font-size: 15px; margin: 0 0 14px; color: #222;\"\u003e\u003cstrong\u003eCaution\u003c\/strong\u003e\u003c\/div\u003e\n\u003cdiv style=\"font-size: 15px; margin: 0 0 14px; color: #222;\"\u003eThis product contains ingredients which may cause skin irritation on certain individuals. A patch test is recommended prior to regular use.\u003c\/div\u003e\n\u003cdiv style=\"margin: 18px 0 6px;\"\u003e\n\u003cdiv style=\"font-size: 16px; font-weight: 800; margin: 0 0 6px;\"\u003eIngredients\u003c\/div\u003e\n\u003cdiv style=\"font-size: 14px; color: #333;\"\u003eDeionized Water, Cocamidopropyl Betaine, Sodium C14-16 Olefin Sulfonate, Cannabis Sativa (Hemp) Seed Extract, Disodium Cocoamphodiacetate, Decyl Glucoside, Glycerin, Panthenol, Ginkgo Biloba Leaf Extract, Olea Europaea (Olive) Leaf Extract, Aspalathus Linearis (Rooibos) Leaf Extract, Camellia Sinensis (Green Tea) Leaf Extract, Chamomilla Recutita (Matricaria) Flower Extract, Aloe Barbadensis Leaf Juice, Silicone Quaternium-20, Phenoxyethanol, Caprylyl Glycol, Sodium Gluconate, Citric Acid, Polysorbate 20, Fragrance\/Parfum, Ext. Violet 2.\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv style=\"margin-top: 12px;\"\u003e\n\u003cdiv style=\"font-size: 12px; letter-spacing: 0.12em; text-transform: uppercase; color: #777; margin: 0 0 6px;\"\u003eQuick details\u003c\/div\u003e\n\u003cdiv style=\"display: flex; flex-wrap: wrap; gap: 8px;\"\u003e\n\u003cspan style=\"font-size: 12px; padding: 6px 10px; border-radius: 999px; background: rgba(112,200,174,0.10);\"\u003e Purple shampoo \u003c\/span\u003e \u003cspan style=\"font-size: 12px; padding: 6px 10px; border-radius: 999px; background: rgba(112,200,174,0.10);\"\u003e Blonde + grey hair \u003c\/span\u003e \u003cspan style=\"font-size: 12px; padding: 6px 10px; border-radius: 999px; background: rgba(112,200,174,0.10);\"\u003e Brass-neutralizing \u003c\/span\u003e \u003cspan style=\"font-size: 12px; padding: 6px 10px; border-radius: 999px; background: rgba(112,200,174,0.10);\"\u003e Colour-safe formula \u003c\/span\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"OC Beauty Co.","offers":[{"title":"Default Title","offer_id":52197891997993,"sku":"OC-SH4","price":21.0,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0747\/6225\/6681\/files\/26_066ab77b-129b-4a74-bfa1-e90e0f6560d6.jpg?v=1779729017","url":"https:\/\/konnichiwa.ca\/products\/purple-prisumz-shampoo","provider":"こんにちはマート | KON NICHIWA MART","version":"1.0","type":"link"}